Privacy Policy

Effective Date: December 19, 2024
Last Updated: December 19, 2024

1. Introduction

Welcome to VitoFarms, a B2B marketplace platform connecting farm owners (sellers) with large consumers (buyers) for livestock and agricultural products in Pakistan. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our platform.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information

We collect the following types of personal information:

Account Information:

Name and contact details (email, phone number)
Location data (province, district, tehsil, coordinates)
Profile images (optional)

Farm Owner (Seller) Information:

Farm details (name, type, location, capacity)
Daily capacity and production data
Farm status and performance metrics
Seller level and performance tracking

Client (Buyer) Information:

Delivery preferences and addresses
Order history and preferences
Payment preferences (processed through third-party providers)

Communication Data:

Support ticket information
Customer service interactions
Platform communications and notifications

2.2 Technical Information

IP addresses and device information
Browser type and version
Operating system
Usage patterns and platform interactions
Cookies and similar tracking technologies

2.3 Transaction Data

Order details and transaction history
Payment information (processed securely through third-party providers)
Delivery tracking and logistics data
Review and rating information

3. How We Use Your Information

3.1 Service Provision

To facilitate B2B transactions between farm owners and buyers
To process orders, payments, and deliveries
To manage farm capacity and availability
To provide customer support and resolve disputes

3.2 Platform Operations

To verify user identities and business credentials
To maintain seller level systems and performance tracking
To manage contracts and recurring orders
To facilitate offerding and negotiation processes

3.3 Communication

To send order updates and delivery notifications
To provide customer support and respond to inquiries
To send important platform updates and policy changes
To share relevant business opportunities (with consent)

3.4 Analytics and Improvement

To analyze platform usage and improve our services
To develop new features and enhance user experience
To conduct market research and business analytics
To prevent fraud and ensure platform security

We process your personal data based on the following legal grounds:

Contract Performance: To fulfill our obligations under the terms of service
Legitimate Interest: To improve our services, prevent fraud, and maintain platform security
Consent: For marketing communications and optional data processing
Legal Obligation: To comply with applicable laws and regulations

5.1 Third-Party Service Providers

We may share information with trusted third-party service providers who assist us in:

Payment processing and financial transactions
Delivery and logistics services
Cloud storage and data hosting
Customer support and communication services

5.2 Business Partners

Delivery partners for order fulfillment
Payment processors for secure transactions
Analytics providers for platform improvement

5.3 Legal Requirements

We may disclose information when required by law or to:

Comply with legal obligations
Protect our rights and property
Ensure platform safety and security
Respond to government requests

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction.

6. Data Security

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

Encryption of sensitive data in transit and at rest
Regular security audits and vulnerability assessments
Access controls and authentication systems
Secure data centers and infrastructure

6.2 Data Retention

We retain your personal information for as long as necessary to:

Provide our services and fulfill contractual obligations
Comply with legal requirements
Resolve disputes and enforce agreements
Maintain business records as required by law

7. Your Rights and Choices

7.1 Access and Portability

You have the right to:

Access your personal information
Request a copy of your data in a portable format
Correct inaccurate or incomplete information
Update your account information

7.2 Deletion and Restriction

You may request:

Deletion of your personal information (subject to legal requirements)
Restriction of data processing
Withdrawal of consent for optional data processing

7.3 Communication Preferences

You can:

Opt out of marketing communications
Manage notification preferences
Update communication settings in your account

7.4 Data Portability

You have the right to receive your personal data in a structured, commonly used format and to transmit that data to another controller.

8. Cookies and Tracking Technologies

8.1 Types of Cookies

We use various types of cookies:

Essential Cookies: Required for platform functionality
Analytics Cookies: To understand platform usage
Marketing Cookies: For targeted advertising (with consent)
Preference Cookies: To remember user settings

You can manage cookie preferences through:

Browser settings
Our cookie preference center
Third-party opt-out mechanisms

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than Pakistan. We ensure appropriate safeguards are in place for international transfers, including:

Standard contractual clauses
Adequacy decisions
Binding corporate rules
Other appropriate safeguards as required by law

10. Children's Privacy

Our platform is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Posting the updated policy on our platform
Sending email notifications to registered users
Displaying prominent notices on our platform

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

VitoFarms Privacy Team

Email: hi.vitofarms@gmail.com

13. Complaints and Dispute Resolution

If you have concerns about our data practices, you may:

Contact our privacy team directly
File a complaint with the relevant data protection authority
Seek legal recourse as permitted by law

14. Governing Law

This Privacy Policy is governed by the laws of Pakistan and applicable international data protection regulations, including GDPR for EU users.

15. Specific Provisions for Pakistani Law

15.1 Personal Data Protection Bill 2018 Compliance

We comply with Pakistan's Personal Data Protection Bill 2018, including:

Individual rights to privacy and personal identity
Restrictions on data processing and disclosure
Penalty provisions for violations (up to 2 years imprisonment and PKR 2 million fine)

15.2 SECP Requirements

We adhere to Securities and Exchange Commission of Pakistan (SECP) requirements for data protection and privacy.

This Privacy Policy is effective as of December 19, 2024, and applies to all users of the VitoFarms B2B marketplace platform.

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